The mountains are where Popski found its heart.
From the beginning, Popski has been inspired by the glamour, freedom and unmistakable energy of mountain life. Our iconic pom hats and original ski jackets brought personality to the slopes, attracting a loyal following that shared our love of statement style and alpine adventure.
Now, Popski is entering an exciting new chapter.
We have evolved into a complete women’s mountain brand, creating elevated clothing for travelling, relaxing, exploring and letting loose. This is not simply a new collection. It is a fresh, modern expression of everything Popski has always represented.
A new kind of mountain wardrobe
Modern mountain life moves effortlessly between different moments. It begins with the journey, continues through mornings in the chalet and days on the slopes, and finishes with long lunches, fireside drinks and unforgettable après ski evenings.
We wanted to create a wardrobe that moves with it.
The new Popski brings together fashion led inspired ski wear, flattering, control second skins, relaxed ski leisure pieces and of course our iconic pom hat. Every part of the collection has been designed to complement the others, making it easy to build complete looks for the mountains and far beyond them.
The result is confident, feminine and contemporary. It feels refined without becoming formal and relaxed without losing its sense of shape or style.
Designed for real women and real life
At the centre of the new direction is versatility.
Our pieces are designed to help women feel comfortable, supported and beautifully put together. Silhouettes range from close fitting and sculpted to relaxed and oversized, allowing every woman to create a look that feels like her own.
A Second Skin can become the foundation of a slope ready outfit. The Alpine Body can be styled with The Baggy for an effortless après look. A Half Zip or Fitted Crew can be worn in the chalet, while travelling or as part of an everyday wardrobe.
These are pieces designed to be lived in, not saved for a single week of the year.
The spirit of Popski continues
Although our look has evolved, the spirit of Popski remains unchanged. We still believe mountain clothing should be exciting, individual and full of character.
This new beginning brings that belief into a more refined and versatile collection, one that reflects how women dress, travel and experience the mountains today.
Welcome to, todays Popski.